Field of Teaching: “Communication Design with a Focus on Corporate Identity”

This field of study combines conceptual and visual aspects of brand development within the interdisciplinary intersection of design, strategy, and technology. Corporate identity (CI) describes an organization’s strategic identity, while corporate design (CD) translates this into a consistent visual system. Branding places greater emphasis on aspects such as storytelling, tone, individuality, and holistic thinking—viewing brands not as isolated elements, but as flexible, emotional, and cross-media wholes. The goal is consistent communication across analog, digital, and spatial applications—a holistic brand presence that fosters trust and provides orientation, both in physical spaces and within society.